As I have said several times we recently moved from Texas back to the east coast. When we got to Texas, a year ago, I started reading Brewing Up a Business by Sam Calagione, the owner of Dogfish Head. About two weeks after I got into the book I lost it. I thought I lost it at work and the lost and found was empty so I counted the book in the MIA column. When we were moving I pulled out the dresser, and my book showed up. Awesome.
I just finished the book up this week and I thought I would share my review with you. First off, let me say that I really liked the book. The book tells the tale of how Sam started his brewery from brewpub, to the wonderful “power house” that it is now. I am interested in starting my own brewpub, so I found several parts of the book particularly interesting.
Another thing to know about this book, it isn’t really about beer. I love Dogfish Head as much as the next guy, but this book is more business oriented, which the title should tell you. Sam tells you about this business, why he did things the way he did, problems that they encountered, about the personality of the company, about about being an effective leader.
My favorite two parts of this entire book were when Sam talked about the creation of the moto for Dogfish Head and the leadership aspect of owning a business. Dogfish Head does what it does because they have a focused mission; Off-centered beers for off-centered people. They know that they are not hitting all of the market, and that is OK. Sam takes responsibility for mistakes that were made and offers solutions for business owners so that they do not do the same.
There are parts of the book that gets repetitive, but they are in there for a reason. Sam is showing how important that aspect is to his business. The most important thing to take away from this book is that Sam believes in his idea. As an entrepreneur you need to be willing to take risks and believe in what you are doing 100%. Sam shows that he did and still does in this book. It is an interesting read if you are thinking about starting you own company or want to see how a unique craft brewing came to being.