I recently did a post about one of the reasons that I will buy a certain beer. Other than the bottle there are a few other things that make me want to buy a beer. The name of the beer sometimes will make me want to purchase it. As I have said numerous times, I am an advertisers dream because if you can put together a creative product, chances are I will buy it or at least seriously consider it. Some gimmicks like Miller’s Vortex Bottle don’t really sell me because I know that it is just a gimmick.
The names and bottles can really turn me onto a beer. My latest example is when I was at World Market earlier this week. I have noted before how much I love going there for their mix and match six packs, which allow me to get six different beers from different breweries for the same price as a normal six pack. Genius. On this trip to the World Market I came across a beer with the title “Terrible.” I had to get it. I also recognized the brewery that made it as Unibroue, who I absolutely love. The bottle is a 750 ml corked and caged bottle that is dark brown, almost black. There is a rectangular silver section that has the words “Terrible” in fancy font in black. It look wonderful.
The whole package was put together so well and any brewery that has the audacity to title their beer Terrible deserves a chance. Some other beers that I have bought simply because of the name are Arrogant Bastard Ale, Hobgobbin, Delirium, and Captain Sig’s Deadliest Ale among others. Anyone else a sucker for good beer names?