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Really Miller Light?

09-03-09-01This blog generally only talks about good beer and beer related things, but I just saw something that irritated me to no end. It was a TV commercial about Miller Light. I’m used to that type of thing, generally it says tastes great, less filling and flashes some hottie up there. But no, this commercial went after the craft brew industry a bit. It talked about how Miller Light is hopped three different times. I wasn’t even sure there were hops in that swill. To quote a recent article:

“MillerCoors shared its new Miller Lite ad campaign with investors, saying it will focus on the brand’s taste to woo new consumers. One ad played for analysts touted the fact that brewers add hops to Miller Lite three times while it is being made. It also used a slogan familiar with its fans: ‘Great taste, less filling.'”

I guess this isn’t really that suprising since they also claim they are a true pilsner beer but come on.