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What the deuce

09-09-01If you didn’t notice in our Tommyknocker Butt Head review, the final picture showed something that hasn’t been on this site before. Below is the picture for further inspection if you didn’t pick it up.

You see where our normally white counter tops are (well usually yellowish since my camera does not like to get the white balance correct) there is a piece of paper. On this piece of paper are all of the tasting notes I took on the beer. What makes this special?

Well I’m working on getting a book out there for putting your tasting notes on and having them all in one organized spot. I’ve been keeping my notes in a notebook since I started this site, but I found that it was unorganized and tough to find beers to refer back to. The book is currently being proofed and should be ready for production (baring any problems) in the next few weeks. I have two versions I am playing with; one is a coil bound and the other perfect bound. Coil bound makes it more like a regular notebook but presents some problems on my end. Perfect bound is like your typical novel binding, but presents some problems with writing it all in there.

There are going to be several designs within the book along with room for 75 different beers and a few other neat things. I am just wondering how much interest there is for something like this before it goes into full production. Depending on the perfect bound vs. coil bound production the numbers and distribution need to be adjusted. Let me know if you think you would pick one of these up for and how much you would be willing to spend.

Thanks, Team

Beer School: Bottling Success at the Brooklyn Brewery

This is the first book review we have had on this site. There are sure to be many to follow as I have done a lot of reading on the subject of beer, but this was my most recent accomplishment, so let me share a little bit. First off, this isn’t a new book, it has been out for a few years. I actually found it in my local Borders back in PA. I was a bit surprised becasue beer books at Borders tend be be geared to beginning homebrew or one of those Idiot’s Guide things. They generally seem to have more cocktail and wine books than anything.

The manger of the store is actually a beer nut, and she wanted to see how the book would sell since she loved it so much. During checkout she talked to me for awhile about beer and what I drank and asked if I homebrewed. She also asked for any other beer book suggestions and I shared a few that I thought would be good. Brewing Up a Business (still haven’t read it) seemed like the one that would be most like Beer School (didn’t read it at the time), but I digress.


Beer School is written by founders of the Brooklyn Brewery, Steve Hindy and Tom Potter. Both were English majors in college and came together to found a very successful brewery. The book hits on a lot of levels, if you are into brewing, starting a brewery, or business in general you should enjoy this book. They take you through their trails and success and are quick to point out where they were just plain lucky. I find that a lot of entrepreneur type books do not give enough credit to people who have helped them or where they have gotten lucky, Tom and Steve acknowledge both.

The beginning of the book covers their pasts and their foundation for starting the company. They then move into the founding of the business and the ground rules they went in under. They highlight the areas where they felt that special attention needed to be paid, like their logo. They also go into their distribution problems and cash flow. I’m not going to tell everything that happened because I want you to read it for yourself. The book is just downright readable. I wasn’t able to put the book down.

Not too many business books go into problems faced by a stolen forklift battery charger, or getting robbed at gunpoint, or dealing with the mob (yeah the mob!). I would of loved to have worked for these guys at the time. They required their sales people to read Micheal Jackson books and held tasting sessions. Perhaps the part I most enjoyed is that they wanted to give back to their community and let their employees shine. They tell a good story and you will not be disappointed by the read. You can get the book on Amazon for about 12 bucks new. Don’t worry I don’t make a dime on the sales (nor do I on any product I mention on this blog) I just really enjoyed the book and think it is a worthy read for anyone.