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Beer Wars Movie: Initial Impressions

I know that the movie has been out for some time now and the theater part of it was almost a year ago at this point, but I finally got around to seeing Beer Wars. Thanks to Netflix for scoring a deal to let me watch it through the magic of the interwebs and my XBOX 360. I originally wanted to see the movie or should I say event when it came out. The only problem was that I was in college and the nearest place that was showing it was 45 minutes away and I have a 7:45 AM class the next day. So I didn’t go.

Anyway the movie looks at the fight between the big beer companies and the little guys, a.k.a the craft brewers. It tells that story of how things got to be where they are, what has changed in recent years, and what the future looks like. I have to be running to work here real soon so I will keep this short and to the point. I enjoyed the movie. The view was a bit biased, but that is alright. I am looking at it from the same bias. The story was easy to follow and entertaining. It reminded me of a Micheal Moore movie minus the left wing nut-job aspect. I’ll write more on this when I get home. I just wanted to share that I watch Beer Wars finally.

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Busch sues Ontario brewery over lime

09-08-02You can read the full article here, but I’ll give you the important parts. Anheuser is suing Brick Brewing Company saying that their lime beer named Red Baron Lime is infringing on their copyright and trademarks for their beloved Bud Light Lime. Busch thinks that the labeling leads people to believe that it is Bud Light Lime or associated with it, when Red Baron Lime is not at all.

According to a Anheuser spokesperson, ““Bud Light Lime is a high-quality beer, brewed in small batches in England. Brick’s activities are undermining this reputation.” Undermining a reputation? Really, Bud Light Lime tastes like Sprite with alcohol in it. It is a joke of a beer, well, to people who drink good beer anyway. It gets better.

“In comparing the two labels in the lawsuit, Bud Light Lime label shows BL, with a slice of lime underneath the letters. Red Baron Lime is spelled out in a different font, with an image of a slice of lime below. Both beers are sold in clear bottles and the labels have a green and silver color scheme. Anheuser also objected to Brick’s use of a Web site saying like its own Web site for Bud Light Lime, it used pictures of young, attractive people wearing bathing suits.”

BRICK BREWING CO. LIMITED - Red Baron LimeA lime flavored beer with a lime on the cover, and what?!? they use green! You have got to be kidding me. Green and silver color schemes seem to go pretty well, just asked my beloved Eagles. I inspected both websites and they both have attractive looking people on them once you get past the age page. I’ve never heard of a beer company doing this, so it is shocking to see two beer companies with attractive people in their advertising. Bud Light Lime has over 112,000 fans of Facebook while Red Baron Lime only has a little over 500. Not that it really matters but I think you can tell a difference in the scope of breweries we are talking about.

Enough with the sarcasm but this is just silly. There are dozens of beers that use similar color schemes and I doubt that Brick was really trying to cash in on people mistaking it for Bud Light Lime. I hate when big companies go after little ones for pointless reasons. Heck Brick has already changed their packaging once to make them happier.

Wasn’t there another lime beer that came out before both of these anyway (insert Miller Chill)? They use a green and lime color scheme as well, but don’t use the clear bottles. Anyone else have any thoughts on this matter?