Homebrewers have came up with their own version of I am a Craft Brewer that came out a few months ago. I think they did a damn good job with the video. You can view the I am a Home Brewer and I am a Craft Brewer below.
This movie has been in the works for fifteen years now and has all of the big names in the craft beer industry in it. There is a trailer on the website linked here. It is nice to see a bunch of movies taking place about the beer industry. The other movie that recently came out was Beer Wars, and soon we can expect this. I’m really looking forward to this as it looks to tell the story of craft breweries from the owners/brewers perspective. To quote the website,
Beer Pioneers explores the history and evolution of craft beer in America, from Anchor Brewing and New Albion to Merchant du Vin and the Maltose Falcons. The documentary takes an in-depth look at the people, places and events behind the craft beer revolution.
Filmed over a 15 year period, director Jay Sheveck interviews many of the early pioneers and revisits dozens of historic breweries and events that helped shape the modern day craft brewing industry. Archival photos, films and breweriana compliment the narrative, shedding even more light upon the earliest days.
Beer Pioneers reveals the story of the American craft brewing revolution unlike any other documentary to date. The final feature-length documentary will debut in Summer 2010.”
This blog generally only talks about good beer and beer related things, but I just saw something that irritated me to no end. It was a TV commercial about Miller Light. I’m used to that type of thing, generally it says tastes great, less filling and flashes some hottie up there. But no, this commercial went after the craft brew industry a bit. It talked about how Miller Light is hopped three different times. I wasn’t even sure there were hops in that swill. To quote a recent article:
“MillerCoors shared its new Miller Lite ad campaign with investors, saying it will focus on the brand’s taste to woo new consumers. One ad played for analysts touted the fact that brewers add hops to Miller Lite three times while it is being made. It also used a slogan familiar with its fans: ‘Great taste, less filling.'”
I guess this isn’t really that suprising since they also claim they are a true pilsner beer but come on.