Skip to main content

March Brewness 2012

March Brewness is coming back this year better than ever. I wanted to change the format a bit from last year as it was very labor intensive on my end and the voting seemed to go on forever. This year I decided to cut the field down from 64 to 32. This will allow for a quicker voting process and it will also get rid of some of the non-craft breweries that were in last years competition.

Last year each round was split into several sections to make it more manageable. This year I am using a different voting system, which will allow for voting to take place for an entire round at once. This again will make things easier for me and easier for you. In our past competition visitors were given two days to vote. I am going to keep that in place for now.

As with last year the match-ups are randomly decided on. I used a random number generator and then sorted the match-ups from lowest to highest. Breweries we picked based off of size, longevity, culture, and availability. There were some hard choices to make, but in the end I feel like the field of 32 is very solid.

Voting will start on March 15th, with results being posted on the 17th with the next round following two days later. Saint Arnold Brewing Company took home last year’s prize. Let’s see what this year holds.

Social networking and beer

Last week I posted the results of March Brewness. It was a giant success in my eyes and thank you all again for voting. I have received a few emails about what went down and how our winner came to be the winner. Apparently there are some out there who feel like there are better breweries, and those breweries should of won. I want to get a few things straight about everything.

This contest was in no way scientific and was purely a “popularity contest.” Whoever got the most votes in their round moved forward. The polls were open for 24 hours in the early rounds and 48 for the last two rounds. Saint Arnold became the winner because they received the most votes. It’s that simple.

In addition to posting the match-ups on this site, I also took the contest to Twitter and Facebook. Call it shameless promotion, I call it running a website in 2011. Brewery Reviewery’s Facebook and Twitter featured links to each round and also attempted to reach the breweries competing on both Facebook and Twitter.

Now here’s where the title of this post really comes into play. Some of the breweries did not have a Twitter or Facebook to alert to the voting. So “fans” or “likers?” of the brewery would only be able to vote for their brewery if they stumbled upon this site. Sad to say, Brewery Reviewery is a growing site, but doesn’t have mass appeal to the craft beer drinking public. Some breweries did allow me to post links on their Facebook pages and @Twitter mentions. For the most part, these breweries moved on while the ones who do not have a social media presence staid back.

Our winner was very proactive in promoting the contest on Facebook and Twitter, and saw massive votes in their favor because of it. Other breweries who have a social media presence choose not to post the links to the contest and eventually fell by the wayside. I’m not saying that to spite them, it is just the facts of what happened and I hold nothing against any of them.

I recently read a study that found that only 9% of social media attempts by major companies proved successful. I think in a craft beer world where items are hand-made and deeply loved this number would see a sharp increase. So what’s my point here? Well I think that breweries need to have an established social media presence. I don’t care if they promote my contest or not, their job is to make great beer. We have so many choices of great beer here in America that just making great beer might not be enough. Connecting with an audience and fostering a community or culture around your product will help people make the choice to buy your product over the dozens of competitors.

March Brewness Final Results

All of the votes have been tallied and the winner of March Brewness 2011 is… Saint Arnold Brewing Company of Houston, Texas. Congratulations to Saint Arnold and thank you to all of the voters who participated. All tolled, over 10,000 votes were cast during March Brewness, not bad for this tiny beer blog. I am humbled by the response to this tournament. Thank you again to all of the breweries and voters for taking part in March Brewness. It will be back next year for more fun.

March Brewness Finals

Today marks the end of March Brewness 2011. It has been a lot of fun running this tournament and the feedback has been great. Thank all of you who have voted very much for participating. Our field of 64 has narrowed to just two. Both representatives for this final round are coming from the south which I find a little surprising. I figured the west coast would get a bit more love in this tournament. Before we get on with the voting let’s take a look at our two breweries.

Abita Brewing Company

Abita is located in Abita Springs, Louisiana. It opened in 1986 and moved to a new location due to growth in 1994. They currently brew 109,000 barrels of per a year and have a very wide distributorship. Abita’s flagship beer is their Amber, which is quite tasty. I personally dig their Turbodog. Last year I was drinking Abita for the Superbowl.

Saint Arnold Brewing Company

In the same year that Abita moved to a new location, Saint Arnold Brewing Company opened its doors. They are located in Houston, Texas and I have tried many of their brews while I lived in Texas last year. Saint Arnold is Texas’ oldest craft brewery and their namesake has a very interesting story. You can read it here. Surprisingly their flagship beer is also an amber.

This should be a great match-up and I am very interested to see the results of how this battle from the south comes out. Sixty-four breweries once stood and now we are down to just two. Vote for the brewery that you would like to see win March Brewness 2011!

March Brewness Semifinal Results

It was another round of close voting but we finally have our top two breweries based on your votes. Oddly enough, both breweries come from the southern group of 16. The two breweries facing off for the March Brewness Championship are:

  • Abita Brewing Company
  • Saint Arnold Brewing Company

The voting for the final round starts tomorrow at 12:01 AM. Vote for your favorites and thank you for supporting this tournament.