Skip to main content

Beer Review #55 Full Sail Pale Ale

When my wife and I look our honeymoon to Portland, Oregon we had our first taste of Full Sail beers. Since living in Texas, I have gotten to taste them more regularly since they distribute here. Full Sail Brewing Company is based out of Hood River, Oregon and is completely employee-owned by 47 employees. Full Sail Amber is one of my favorite amber beers, in fact I think it may be the most classic example of an American Amber Ale out there. These guys don’t mess around when it comes to making quality beer.

Full Sail Pale Ale pours a bright amber color with a nice white head that lasts all the way through. As you expect from a pale ale it is perfectly clear. The nose has some nice hoppy aromas with bits of sweetness from the malt and also a few bready smells as well. Very clean and nice to say the least.

On the taste of the beer you will get the malt sweetness up front, with come bread/caramel, then followed by the hops. The hops are very crisp and leave easily and without any fuss. Some of the bread flavors hang around long after the hops are gone, which I really enjoyed. Unlike some Pale Ales that try to be something special, this one seems to take a straightforward approach and succeeds very well. The whole KISS principle worked very nicely here. The balance was perfect and the taste is everything a pale ale should be. Unlike an IPA where the hops leads the way (but should still be balanced) a pale ale can be slightly hop forward or slightly malt forward. This one leads a bit towards the hop end, but the balance is right there.

This brew is medium bodied and is slightly creamy. In terms of drinkability it is spot on. A wonderfully drinkable beer great for any time of the year. As I said before nothing on this beer jumps out at you and says this is something “wild and crazy” but it is a great example of a wonderfully brewed pale ale. I highly recommend it, I don’t think you will be disappointed. (more…)

Busch sues Ontario brewery over lime

09-08-02You can read the full article here, but I’ll give you the important parts. Anheuser is suing Brick Brewing Company saying that their lime beer named Red Baron Lime is infringing on their copyright and trademarks for their beloved Bud Light Lime. Busch thinks that the labeling leads people to believe that it is Bud Light Lime or associated with it, when Red Baron Lime is not at all.

According to a Anheuser spokesperson, ““Bud Light Lime is a high-quality beer, brewed in small batches in England. Brick’s activities are undermining this reputation.” Undermining a reputation? Really, Bud Light Lime tastes like Sprite with alcohol in it. It is a joke of a beer, well, to people who drink good beer anyway. It gets better.

“In comparing the two labels in the lawsuit, Bud Light Lime label shows BL, with a slice of lime underneath the letters. Red Baron Lime is spelled out in a different font, with an image of a slice of lime below. Both beers are sold in clear bottles and the labels have a green and silver color scheme. Anheuser also objected to Brick’s use of a Web site saying like its own Web site for Bud Light Lime, it used pictures of young, attractive people wearing bathing suits.”

BRICK BREWING CO. LIMITED - Red Baron LimeA lime flavored beer with a lime on the cover, and what?!? they use green! You have got to be kidding me. Green and silver color schemes seem to go pretty well, just asked my beloved Eagles. I inspected both websites and they both have attractive looking people on them once you get past the age page. I’ve never heard of a beer company doing this, so it is shocking to see two beer companies with attractive people in their advertising. Bud Light Lime has over 112,000 fans of Facebook while Red Baron Lime only has a little over 500. Not that it really matters but I think you can tell a difference in the scope of breweries we are talking about.

Enough with the sarcasm but this is just silly. There are dozens of beers that use similar color schemes and I doubt that Brick was really trying to cash in on people mistaking it for Bud Light Lime. I hate when big companies go after little ones for pointless reasons. Heck Brick has already changed their packaging once to make them happier.

Wasn’t there another lime beer that came out before both of these anyway (insert Miller Chill)? They use a green and lime color scheme as well, but don’t use the clear bottles. Anyone else have any thoughts on this matter?