Whenever I got to the beer store I generally have an idea of what I am looking for. Be it a particular style, beer, or brewery, I usually know what I am going to get. The thing is, once I actually get to the store, it is anyone’s guess as to what I actually come out with. I am sure I am an advertisers dream because I get caught up in things that catch my eye. The other problem I have is that I might know exactly what I want, but that doesn’t stop me from taking a look around to get some ideas for next time.
One of the biggest things that can throw me off of a game plan is an interesting looking bottle. If there is a bottle in the display case that is different than your typical 12 or 22 oz bottle, chances are I am going to take a second look at it. If I know my brain properly, the reason behind this is two fold; if the bottle is special the beer must be as well and “that’s different, I like it, I have to own it.” There are plenty of great looking bottles out there from craft brewers and imports alike.
My first taste of Anchor Steam came becasue I thought the bottles were interesting looking. The same goes with Duvel and dozens of other beers. If a brewery has a unique bottle, chances are I will pick it up. I also tend to hold onto the interesting bottles. My partner in brewing crime, Pete, had a nice collection of bottles when we were in college. We kept one bottle of every kind of beer that we drank. The most prized bottles in the collection were those that were unique. I never had a big collection of bottles, I mainly just contributed to Pete’s but I do have a small collection of special bottles. Right now my favorite is the ceramic bottle that I have from Rogue Ales. I’ve never seen a ceramic beer bottle other than those from Rogue. Anyone else out there a sucker from something that looks special?